This blog is a collection of my essays that I have written over the years. My main interests lie in the inner workings of the fashion industry, socio-economics studies and philosophy. My day job is running and designing ROSEN and its diffusion lines.

Fashion is an industry that is obnoxious, loud and extroverted. To do well, one must discard one’s shame and fear of rejection. This is because the business of fashion is not about making clothes, but about selling them. And the mark of a good salesman is charisma, smooth tongue and the ability to predict people’s…
ABOUT ME

Browse Chronologically, Or Select A Topic from The Header Menu

Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.