Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.
It is time we recognise that we live in a rentier fashion ecosystem. Corporate earnings are funnelled to the upper echelons off the backs of workers from distant lands. There’s no changing the status quo unless we figure out how the game works.
A look into how this predatory form of transnational capitalism manipulates fashion industry for the benefits of the 21st century landlord class
How to compete in this cutthroat industry we call fashion by building a brand with meaning and humility.
In late March 2020, the pandemic was beginning to grip the Western hemisphere. A few…
Fashion and Its Charming Front Fashion is built on the illusion of grandeur, beauty, creativity,…