This blog is a collection of my essays that I have written over the years. My main interests lie in the inner workings of the fashion industry, socio-economics studies and philosophy. My day job is running and designing ROSEN and its diffusion lines.
A search for the story of Amur led me to the tranquil Northern regions
Is running a slow-fashion business model possible in a tough economic climate?
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A search for the story of Amur led me to the tranquil Northern regions
Protection for a new life in the frontier. That was what Amur eventually evolved into.
In the beginning, there were belts and shawls. Not contend with accessories however, we dreamt of bigger things. What better way to showcase one’s propensity for fabrics, cuts and construction than long outerwear?
To present a piece of creative work to the world is to throw away a…
Fashion is an industry that is obnoxious, loud and extroverted. To do well, one must…
Noon started with outlines of garments in my head. They were enormous creatures; giants looming…
Humans are strange creatures. We pin our self-esteem on our beliefs. When our beliefs are validated, we feel good about ourselves. When they’re being contradicted, we often take it as a personal attack.
Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.
With the passing of Ryuichi Sakamoto and Issey Miyake, I prepared my farewell to the incoming end of an era, while facing the tsunami of celebrated mediocrity.
In the previous segment of this writer’s outfit project, I went into great detail about…
In which I started designing an outfit for myself because I got bored of my sweatshirt and cargo pants combo, which I wore to work everyday for almost the entire holiday season.
A tale of creative pain and suffering encapsulated within a single garment
It is time we recognise that we live in a rentier fashion ecosystem. Corporate earnings are funnelled to the upper echelons off the backs of workers from distant lands. There’s no changing the status quo unless we figure out how the game works.
A look into how this predatory form of transnational capitalism manipulates fashion industry for the benefits of the 21st century landlord class
How to compete in this cutthroat industry we call fashion by building a brand with meaning and humility.
In which I wrote another essay on the train, zipping from the South to the North of China on a pilgrimage to seek a master.
In late March 2020, the pandemic was beginning to grip the Western hemisphere. A few…
Some time ago I wrote an essay regarding the initial considerations you should mull over…