Fashion Business

The Birth of Amur

Protection for a new life in the frontier. That was what Amur eventually evolved into.

In the beginning, there were belts and shawls. Not contend with accessories however, we dreamt of bigger things. What better way to showcase one’s propensity for fabrics, cuts and construction than long outerwear?

Notes from The Tea Plantation

Fashion is an industry that is obnoxious, loud and extroverted. To do well, one must…

A Deeper Look into ROSEN’s NOON Collection

Noon started with outlines of garments in my head. They were enormous creatures; giants looming…

On the Rising Homogeneity of Textiles in Fashion Industry

Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.

Designing A Writer’s Outfit, Pt. I

In which I started designing an outfit for myself because I got bored of my sweatshirt and cargo pants combo, which I wore to work everyday for almost the entire holiday season.

The Earhart: A Masochist’s Journey

A tale of creative pain and suffering encapsulated within a single garment