Fashion Business
Fashion is an industry that is obnoxious, loud and extroverted. To do well, one must…
Noon started with outlines of garments in my head. They were enormous creatures; giants looming…
Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.
In which I started designing an outfit for myself because I got bored of my sweatshirt and cargo pants combo, which I wore to work everyday for almost the entire holiday season.
A tale of creative pain and suffering encapsulated within a single garment
It is time we recognise that we live in a rentier fashion ecosystem. Corporate earnings are funnelled to the upper echelons off the backs of workers from distant lands. There’s no changing the status quo unless we figure out how the game works.