Personal Thoughts
Protection for a new life in the frontier. That was what Amur eventually evolved into.
In the beginning, there were belts and shawls. Not contend with accessories however, we dreamt of bigger things. What better way to showcase one’s propensity for fabrics, cuts and construction than long outerwear?
To present a piece of creative work to the world is to throw away a…
Fashion is an industry that is obnoxious, loud and extroverted. To do well, one must…
Noon started with outlines of garments in my head. They were enormous creatures; giants looming…
Humans are strange creatures. We pin our self-esteem on our beliefs. When our beliefs are validated, we feel good about ourselves. When they’re being contradicted, we often take it as a personal attack.
Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.