This blog is a collection of my essays that I have written over the years. My main interests lie in the inner workings of the fashion industry, socio-economics studies and philosophy. My day job is running and designing ROSEN and its diffusion lines.
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Protection for a new life in the frontier. That was what Amur eventually evolved into.
In the beginning, there were belts and shawls. Not contend with accessories however, we dreamt of bigger things. What better way to showcase one’s propensity for fabrics, cuts and construction than long outerwear?

Homogeneity in fashion – both in design, and especially in its material use – is on the rise, owing to the transfer of decision-making power from the creatives to the marketers and merchandisers under the diktat of the managerial class, who prioritises quick returns over risky creative ideas in a bid to remain competitive in this social-media driven market.