In the previous segment I have introduced the central tenets of formal Minimalism in the field of fashion. The second segment will look into its evolution, as well as the common misconception of this aesthetic.
Like any art movement, Minimalism was bound to undergo a shift into what is broadly termed as Post-Minimalism, encompassing all the styles related to Minimalism that have branched out from the 1960s, almost right after its birth.
In the previous section, I have included Deconstructionism under the umbrella of Minimalism. Quite a number of people who read what I wrote were skeptical of the validity of Deconstruction being included in this artistic movement, often citing the complexity of the garments that do not appear to be reductive. There are two points I’d like to raise with regards to this statement. Number one, I would like to stress that reductivism is not just about creating simple geometric shapes in monochromatic tones, it is also about minimising the idea of a garment, eg. A leather jacket.
Number two, reductivism that extends beyond the aesthetics, ie out of the surface and into the design process itself, is possibly a product of Post-Minimalism, because it borders on a metaphorical stance that formal Minimalist artists were fighting against. Here is where I should probably say that Post-Minimalist ideas do include opposing ideas that are related to their parent movement.
The reason why I have included Deconstructionism in the previous segment was because the book devotes an entire chapter to it, and it makes no distinct difference between Minimalism or Post-Minimalism with regards to Deconstruction (the title In the Post-Modern Era was a big clue that I missed, it seems), and it’s only after many hours of contemplation, I came to the conclusion that there are elements of both Minimalism (repetition, exaggeration of form, extreme reductivism) and Post-Minimalism (nature of material dictating character of object) present in Deconstructionism, points which I have laid out in the previous segment.
The idea that Deconstructionism has a place in Minimalism isn’t an opinion of mine, but it’s a point that has been extracted from the book itself. To determine whether such and such movement is included in such and such field is beyond the expertise of a non-art historian such as yours truly. As a reader what I can do is to extrapolate the rationale behind its inclusion. However I can safely assume that act of its inclusion says more about the strong relationship between Deconstructionism and Minimalism rather than the former being a complete subsidiary of the latter. Now that I have laid out the most common misconception about Minimalism – that design object has to be clean and sparse – let us move on to the Post-Modern American Minimalism.
The mainstream fashion of the 90s era was marked by the shift of focus to the female arena, in which designers such as Calvin Klein and Donna Karan made easy clothes for the modern working women. Klein himself identified his version of Minimalism as ‘an indulgence in superbly executed cut, quiet plays of colour tones and clean, strong shape.’
Although formal Minimalism discouraged figuration, Post-Minimalism allows casual references to the human body, as long as they appear in reductive a manner as possible, notably exemplified by Klein’s nondescript slinky slip dresses. One can argue that Donna Karan’s and Halston’s pursuit in creating functional and portable clothing went against the anti-figuration element of formal Minimalism. It is of course not surprising because Post-Minimalism does include opposing views which I have alluded to previously.
In fact, this American brand of post-modern Minimalism was bordering on generic, so much so that it could not be separated from mass market offerings from Gap, Levi’s etc, other than through its label. In essence, the label itself became the sole compensating factor for the lack of fashion, because it was often found that the quality of the offerings did not correlate with price tags. The logo had ironically become the centerpiece, elevating mass market quality products to high-fashion level, which then raises the question: how little is too little?
A major critic of Minimalism, Michael Fried, claimed that arranging identical non-art objects in a three-dimensional field and proclaimed it art, didn’t necessarily make it so. Art is art, and object is object. In the same vein of reasoning, can one then argue that some of the so-called Minimalist fashion of the 90s, which was so easily copied by high street retailers to the point of being of lesser quality, did not deserve its Minimalist title after all? That the creativity behind the clothing was emptied, and became solely dependant on the status of the logo to elevate its value? Indeed, the question that I have been asking myself is, where do we draw the line between Minimalism, and not-Minimalism?
One can’t help but to wonder if this minimal-clothing movement - spearheaded by mostly American designers - was called Minimalism simply because it was such an easy title to attach to, also perhaps exacerbated by the stark contrast between that and the gaudy, glittery shoulder-padded Dynasty of the 80s. It was also a sharp departure from the futuristic 60s when Minimalism first emerged. Unlike the European (Helmut Lang, Margiela) and Japanese (Comme des Garcons, Issey Miyake) version of Minimalism of the 90s, instead of pursuing the purity of anti-figurative designs, the American brand of Minimalism focused the spotlight on the body more than the design object, which in this case of fashion, is the clothes. The clingy nature of the garments failed to reshape the human body but exposed the natural curves, as opposed to the artifice created a la Comme des Garcons et al.
This very literal interpretation of the word Minimalism, i.e., literally reducing clothes to almost nothing, is perhaps the reason why the term has been through so much abuse. Everything that is monochromatic and stark, even when it comes to t-shirt and jeans ensemble are now deemed Minimalist. It is also one that is most often emulated today by plenty of fashion bloggers, albeit with a slightly sporty touch à la Alexander Wang, perhaps because it is far easier to digest and reproduce.
As much as I’d like to agree with the fashion critics, I simply fail to see how we can slap the term on this aesthetic. Minimal – yes, Minimalist – not quite. On a visceral level, it feels more like a regression to a figurative approach rather than the pursuit of modernity. I do not find my intellect nor perspectives challenged with regards to these minimally-dressed bodies when I look at the seminal Calvin Klein campaigns of the 90s, in contrast to the other works that have been discussed so far. Then again this is probably a good example of post-modernism throwing its shits at any artistic movements, incorporating consumerism in just about everything it can get hold of. Having said that, I am more than happy to hear your perspective on this matter.
Today’s Minimalism movement in fashion continues its futuristic slant, with a stronger emphasis on geometric structures and artificiality (Gareth Pugh again). Where the old Minimalism sees the human body as a primary structure, it has now become a network of fractured places dissected by lines. There is also a stronger focus on the creation of futuristic beings, or cyborg lookalikes, inhibiting a post-gender world, continuing the conversation of removing gender out of clothing. Aesthetic still trumps function, but with an emphasis on fluidity and simplicity over intricacies (remember that Minimalism can still be intricate, it’s just that we tend to equate Minimalism with simplicity).
Ultimately Minimalism, regardless of its iterations, "seeks to challenge perception of space and matter, ensure purity of design, and to reduce form to its cogent, accessible essence."